Icox Consulting

 

Marketing Plan
Emerging Technologies
Audits
Transition Analysis
E-business


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Marketing Plan

Icox consultants are qualified to perform a complete company situacional study, and based in your financial and economic goals, diagram an Internet Marketing General Plan together with the CEO. This plan is considered a guide and a line of action, assigning resources, achieveing goals and setting control gears that minimize diversions over the budget and maintain medium and long term actions.

Considering Internet like a conducting thread of our scenes, and the fast changes that the present digital economy imposes to the intervening actors, this plan must be followed as a guideline for performance, assigning resources, fulfilling objectives and establishing control mechanisms that will minimize the deviations on the budget while medium and long term actions remain unalterable.

This is why, once variables, intentions and actions are defined, stage implementation strategies are set, with clear and measurable goals, in order to test the stages evolution and adjust its particular goals if any of the general strategy main factors have modified its essence.

In this plan, general characteristics and particular activities are itemized, as well as company sections, areas or internal actors that are supposed to perform them.
(From the advertising actions, to the complete company restructuring, going through the products definition, meta market, comunication, sales strenght, clients.)

Contact us and a consultant will answer all your questions.